Country Music Hitmaker Michael Ray Joins Velocity Outdoor as Brand Ambassador

Country music hitmaker Michael Ray signed with Velocity Outdoor in September, 2021, stepping up to serve as ambassador for the company’s RAVIN, CENTERPOINT ARCHERY, CROSMAN, BENJAMIN, GAME FACE, AND LASERMAX brands. Michael Ray’s music, stories, and passion for the outdoors make him a natural fit for these brands, which produce the greatest archery and air power products available in the world of hunting. Michael joins roughneck rocker, Tim Montana, as a partner in promoting all the brands under the Velocity Outdoor umbrella.


“The outdoors have always been a big part of who I am ... Some of the best life lessons I've learned come from my experiences while hunting with my family — especially patience and slowing down to take the time to observe things and let them sink in. I'm proud to partner with a company like Velocity Outdoor,” says Michael Ray.

“We love the dude and have already had some epic times with him, both in the field during a turkey hunt and while hanging with our other ambassador — a close friend of Michael’s — roughneck rocker Tim Montana. Michael’s energy and passion for outdoor life is contagious. He moves fast like we do so good times ahead,” says Velocity Outdoor Chief Brand Officer, Russ Rowan.

Hailing from Eustis, Florida, Michael Ray has built an impressive fanbase with his energetic live shows and heartfelt storytelling. Three No. 1 songs – “Kiss You in the Morning,” “Think a Little Less,” and “One That Got Away” – plus the poignant “Her World or Mine,” brings his tally to four Gold-certified singles, while “Think A Little Less” marks his first RIAA Platinum-certified song. Now, two hit albums into that all-too-rare blend of critically acclaimed and commercially successful career, Ray has released “Whiskey and Rain,” the first single off his Higher Education EP available now. Proof that heartbroken wallowing can feel good if it swings, “Whiskey And Rain” has garnered nearly 50 million streams since its release and continues climbing the charts at Country radio in the top 20, cementing Ray as the ideal bridge between vintage country cool and modern country’s best sounds.

The historic and new brands that make up the Velocity Outdoor lineup produce some of the most well-respected and technologically advanced products in the field of outdoor sporting goods. Its legendary brands include Crosman and Benjamin airguns, Ravin, CenterPoint Archery and Optics, LaserMax laser aiming devices, and Game Face Blasters and Airsoft. Velocity Outdoor is a subsidiary of Compass Group Diversified Holdings, LLC (NYSE: CODI). For more information contact Jennifer Popham at [email protected].